Built to Last
Whoever pays when a thing breaks decides how long it lasts. When the company owns everything and pays for every failure, planned obsolescence flips into planned durability, and things are built to last. … readBuilt to Last
Tag: abundance
The Last Deed
A father in Ohio, a daughter who prices a billion lives, a grandson with no keys to inherit, and twelve companies that became the economy without a vote. The own-nothing series, told as a short novel. … readThe Last Deed
If Atlas Shrugs
Once the plans are everywhere, a dozen companies are the economy. Break them up or run them by rule and the machine does not stop, it moves: Atlas shrugs by building the next factory somewhere else. … readIf Atlas Shrugs
The Trojan Horse
Nobody will vote for a world where you own nothing. We will take the deal in front of us, the way we took the smartphone, and a new order will emerge from free choices alone: communism’s Trojan horse, built entirely out of capitalism. … readThe Trojan Horse
Feeding the Machine
At full vertical integration, Musk’s three plans, Essential, Living and Health, cost $85 to $500 a person a month to supply, self-insured. A billion people come to $3.5 to $6 trillion a year, and the subscription’s margin carries the half who pay nothing. … readFeeding the Machine