Companies are struggling with AI for a simple reason. AI

readAI Predicts. Workers Work.

The most common question about artificial intelligence is: What can

readWhat Will AI Absorb?

Imagine an e-commerce business processing one hundred orders a day.

readAutomation Gives You a Dashboard. Absorption Takes It Away.

As execution becomes cheap, deciding what deserves attention becomes valuable.

readThe Exception Is the Product

Software companies often claim to eliminate the need for a

readNotifications Are Just a Dashboard Broken Into Pieces

The chat window may be remembered as one of the

readThe Chat Window Is Not the Future of AI

The history of software can be understood as a progression

readThe Progression From Instructions to Prediction

Software companies know how to measure labor saved. Time per

readHow to Measure Attention Returned

The easiest way to imitate absorption is to hide the

readNo Fake Absorption

Attention is expensive, but that does not make attention the

readSome Things Should Never Be Absorbed