By accident, social media changed the rules for fundraising. Most of you are unaware of this fact. You will notice in a few years when you remember this blog post. You will say “Shit! He was right” I know!! it will hurt. I hate being right myself.
Raise money the new way. Make ME your hero. Make it about ME! Not your cancer, not your event, not your cause but ME! Your “audience of 1” is critical to your success. Design empathy into your fund raising processes.
If you need help, feel free to contact me.