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Social Media is Software NOT Media

Your prospects, customers, employees, suppliers, business partners, investors, potential investors, competitors and regulatory agents all have YOUR business app installed on their smart device. Facebook, Inc. and other social media software companies were able to get your business app installed on your entire business ecosystem using a trick! They didn’t tell them it was a business app. They told them it was software that they could use to share photos and stay in touch with friends and family. BRILLIANT!

People using social media on a smart device
People using their smart device in a coffee shop

Today, your entire business ecosystem is well trained on how to use your business app. Everyone knows how to use your app. You can say simple commands and they are well understood:

  • Join
  • Post
  • Comment
  • Swipe up
  • Reply
  • PM
  • Like

You do not have to train anyone on your app! With these 7 ubiquitous and well understood software commands (above) you can program sophisticated business systems:

  • Customer Relationship Management (CRM)
  • Supply Chain Management (SCM)
  • Product Lifecycle Management (PLM)
  • Business Process Management (BPM)
  • Enterprise Resource Planning (ERP)
  • Human Resource Management (HRM)
Corporate manager is touching ENTERPRISE RESOURCE PLANNING on an interactive virtual control monitor. Business management metaphor and information technology concept for ERP. Business term.
Corporate manager is touching ENTERPRISE RESOURCE PLANNING on an interactive virtual control monitor. Business management metaphor and information technology concept for ERP. Business term.

Social Media has reduced costs and improved productivity in:

  • Customer Service
  • Sales
  • Product Management
  • Project Management
  • Maintenance & Repair
  • Supplier Management
  • Employee Portals
  • Production and Inventory Control
  • Marketing & Advertising
Software Architecture for using social media technologies and techniques to implement sophisticated business management systems that include customers, suppliers, regulators, employees and investors.
Software Architecture for using social media technologies and techniques to implement sophisticated business management systems that include customers, suppliers, regulators, employees and investors.

My name is John Rector. I can help you USE your business app that is already installed and running on every smart device in your business ecosystem. Everyone is already well trained on YOUR software except YOU!

Knowing and remembering that social media is YOUR BUSINESS APP and NOT media is the first step. Some will. Some won’t. I personally win either way.

Written by John Rector

John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. His original works (videos, images and blog posts) are seen by millions of social media users daily. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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