For most businesses/brands, you can transform your social media into a profit center (P&L Statement) AND an appreciable asset (Balance Sheet) for less money than you are spending right now (even on a zero budget).

How to measure your success with social media

This realization and acting on this realization with etiquette and empathy is the secret to social media.

Right now (this very instance in time), 980,000,000 human beings are having a social media experience. That experience is created just FOR THEM by an artificial intelligent software agent. Your business is either a part of THEIR experience or it is not. It’s very black and white.

Unlike broadcast or print media, your business/brand has the opportunity to be a part of anyone’s experience anytime you like on demand. You can go big (viral) or very targeted. It’s up to you. You can do this on a zero budget or a big budget. Your choice.

The secret to social media is etiquette and empathy. Know why they are having the experience. Be a part of that experience.

At the end of each day, you get a report called INSIGHTS. It shows you how well you did. It is difficult “making the cut”. There is so much wonderful content to create these unique experiences for each and every user. Again, your Insight Report is your feedback loop. Use it.

Which begs the question: Why schedule posts that are never seen?

Some of you don’t know that your posts are never seen. This is why all social media platforms give you INSIGHTS. It is to help you make the cut. The better your content, the better the experience.

Most of you can save at least $6,000 per year if you simply stop scheduling posts that never make the cut. Spend that money elsewhere.

It requires etiquette and empathy. You must be trained in both in order to achieve the desired result. This is our purpose. This is our gift to you! We can teach you how or do it for you.

People don’t use social media. People walk their dogs in social media. Social Media is the “dog park” and the dog is human attention. It’s your human attention that desires surprise and wonder. It needs it. Your human attention is designed and built for surprise and wonder. Its primary mission is to be on guard to keep you alive. In a secure environment, your attention is free to wander off on its secondary and tertiary missions: curiosity, understanding, and creativity.

Dog park etiquette is rooted in empathy. Empathy is not that hard. All you need to do to be successful at social media in 2019 is to be empathetic to both the dogs and the dog owners (or walkers). Know why they are there in the first place. Behave in accordance with the unwritten rules of the dog park.

Your business has 3 opportunities in each frame:
1. In the clickable circle at the top
2. In the content itself
3. In the comment section below

When you’re ready to change your outcomes, we’re ready. It is our purpose to help you. We can teach you how or do it for you.

CONTACT US when you’re ready.

Written by John Rector

John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. His original works (videos, images and blog posts) are seen by millions of social media users daily. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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